MARREK + Sitniks CRM: Orders from Instagram Direct Created by an AI Consultant
For stores that sell in Instagram: the MARREK AI consultant answers Direct messages around the clock and creates a Sitniks order with the client, products and conversation summary.
Sitniks CRM is made for online stores that sell through Instagram and messengers: clients, orders, products and order statuses grouped into sales funnels. MARREK is the AI consultant that sits in your Instagram Direct, Telegram and website chat and turns questions into purchases. Connected, they close the loop — a customer asks, the AI answers and qualifies, and an order appears in Sitniks.
Why Instagram stores connect an AI consultant to Sitniks
In Instagram commerce, speed decides the sale. A customer who saw your Reels at midnight writes “price?” and expects an answer now, not tomorrow at ten. An AI auto reply that knows your catalogue answers in seconds, suggests the right size or variant, and collects the details for an order.
- Orders instead of chats. A qualified conversation becomes a Sitniks order — the format your team already processes.
- The client is linked automatically. Sitniks matches the client by phone number or creates a new one, so there are no duplicate clients.
- Products and summary in the order. The items the customer chose and a short AI summary of the conversation are written into the order.
- Your funnel, your status. New orders land in the funnel and order status you selected.
- All channels in one flow. Leads from Telegram and the website widget arrive the same way as from Instagram.
What MARREK creates in Sitniks
In Sitniks a lead is an order in one of the funnel statuses, so MARREK creates exactly that. When the AI consultant marks a customer as ready to buy, MARREK sends an order with:
- The client — name, phone and email when known; Sitniks attaches it to an existing client with the same phone.
- The status you chose for new orders from MARREK.
- Products the customer was interested in, listed in the order.
- Context — AI summary, channel, lead status and a link to the dialog, in your custom fields or in the order comment.
Further messages from the same conversation refresh the summary in the same order. The status is never changed by MARREK after creation — once a manager moves the order forward, it stays where they put it.
How to connect Sitniks to MARREK
- In Sitniks open Settings → Integrations and scroll to the very bottom, to the Open API section. Create an API key.
- In MARREK open Channels → CRM, choose Sitniks CRM and paste the key. No domain is needed.
- Choose the funnel and order status for new orders.
- Optionally create order custom fields in Sitniks (Funnel and order settings → Order custom fields, type “Text”) for the channel, dialog link and summary, and map them in MARREK.
- Send a test lead and open the order in Sitniks.
Who does what
| Task | MARREK | Sitniks CRM |
|---|---|---|
| Answering questions in Direct, Telegram and on the site | AI consultant, 24/7 | — |
| Recommending products and variants | AI consultant, from your catalogue | — |
| Collecting name and phone | AI consultant | — |
| Creating the order | Automatically, when the customer is ready | Receives the order |
| Delivery, payment, stock, fulfilment | — | Your team in Sitniks |
Frequently asked questions
Sitniks has its own chats. How does MARREK fit in?
MARREK is the one who answers. The AI consultant replies instantly and qualifies the customer, then hands Sitniks a ready order with context — so your managers work with buyers, not with every incoming “hi”.
Will a returning customer create a second client?
No. Sitniks links the order to the existing client with the same phone number, and within one conversation MARREK updates the same order.
What if the customer has not given a phone number yet?
The order is still created with the name, products and summary, and the dialog link lets a manager open the conversation in MARREK and ask for the phone right there.
The takeaway
For an Instagram store, MARREK and Sitniks together mean every Direct message is answered and every ready buyer becomes an order. Compare Sitniks with the other CRMs in the integration overview, or read why a business needs an AI assistant.
