How MARREK Helps Businesses Talk to Customers
A walkthrough of what MARREK actually does — from connecting a channel to the moment a qualified lead lands with your manager, and what each step requires from you.
MARREK is an AI consultant that takes the first line of customer conversation in Telegram, Instagram and a website chat widget.
The shape of the thing
MARREK sits between your customers and your manager. Messages arrive from whichever channel the customer prefers, and the assistant answers using your catalogue and your documented policies.
Your manager sees every conversation in the dashboard.
What setup actually involves
1. Connect a channel
Telegram takes a bot token, which you create in BotFather and paste in. Instagram uses the official Instagram Login flow — you authorise the connection from your professional account. The website widget is a script tag. Most people have the first channel live in under ten minutes.
2. Upload your catalogue
Products go in by CSV import or one at a time. Name, description, price, availability, category. The description field is the one that matters most: it is what the assistant reads when a customer describes what they want in their own words rather than by product name.
3. Write down what is not a product
Delivery terms, payment methods, returns, warranty, working hours. This is the knowledge base, and this is what matters most. There is a full method for this in how to train an AI on your knowledge base.
4. Set the tone and the rules
How formal to be. What must never be promised — discounts, delivery dates, exceptions. When to stop and fetch a human. These are written as plain instructions.
The channels, and why they differ
| Channel | Setup | Best suited to |
|---|---|---|
| Telegram | Paste your own bot token | Repeat customers and reorders: they stay in your contacts and write again, with no ad and no click-through |
| Official Instagram Login authorisation | First contact from a post or story: the customer has decided nothing yet and asks “is this in stock?” at 2am | |
| Website widget | One script tag | Customers already using your site who want to clear up their questions right before buying |
What a manager sees
A dashboard with every thread, live. Managers can take over a conversation at any point, and the assistant steps back for that thread. Threads carry status and tags, so a hot lead does not sit unread among many availability questions.
You also get the analytics that fall out of structured conversations: what gets asked, what gets recommended, where conversations end.
How it is priced, and why that shape
The billing unit is one AI-generated message — a reply the assistant actually wrote. Customer messages cost nothing. Manual replies from your team cost nothing. Only the work the AI does is billed.
Current tiers are on the pricing section.
Frequently asked questions
Can my managers take over a conversation?
At any point. The assistant releases that thread and your manager continues in the same dashboard, with the whole history in front of them.
What happens if I run out of AI messages?
The assistant stops replying and your team answers manually — conversations keep flowing, nothing is lost. You can upgrade at any time.
Does it work in Ukrainian and English?
Yes, and it replies in the language you selected during setup.
